The Advertising Producers Association was formed by and represents the interests of production companies, post production, music, sound design, VFX and editing companies making commercials.
Stephen Davies, CEO of the APA said “We are very excited about partnering with Share My Telly Job. It’s brilliant – I’ve been so impressed with the clarity and practical steps to make job-sharing work. The challenges for people in the commercials production business who wish to work in the industry but not full-time are exactly the same as they are for people in TV.
The advantages of making job-sharing work in commercials would be the same too – first, people who have invested themselves in the business, for whom it is the best opportunity of fulfilling and rewarding work, get to achieve their goals. Second, it’s ensuring that expertise is not lost from the industry.
Commercials production companies are small and management stretched, so while their instinct may be sympathetic to job-sharing and other forms of flexibility that will enable them to retain talent, they may be put off making it work by not knowing how to put a job-share into place or thinking it will be a headache. By providing a simple, practical process, Share My Telly Job addresses those key issues and makes job-sharing doable.”
Commercial Producers click here to join SMTJ and find other Producers to job share with.